Why Inspired?

Inspired WA is a new, vibrant expression of our unique strengths and capabilities, created from the views of Western Australians.

It reflects the landscapes and places that have inspired countless generations – in business and technology, the creative arts, sport and culture.

Inspired WA provides Western Australians with a fresh perspective of what we know and love about our thriving, diverse and innovative state.

And it will help us all – industry, community and government – tell our stories across the world, opening up opportunities to grow the economy, create jobs and build prosperity.

Inspired People

Daniel is a visual storyteller. A director, director of photography and self-taught photographer. Born and raised in Fremantle, Western Australia, his early work centred around the Perth music scene and his love of light and colour mixed with the drama of a dynamic stage. This fuelled his journey into visual storytelling, evolving from still photography into the moving image and directing. Daniel’s work is influenced and inspired by a background in music, martial arts and the spiritual practice of Falun Gong.

I’ve always believed in the unique spirit of WA and I’ve always proudly represented WA at the forefront of my work.
— Daniel Craig (Matsu)

As global demand for quality food and primary industry products continues to increase, Western Australia is perfectly positioned to capitalise on it.

As global demand for quality food and primary industry products continues to increase, Western Australia is perfectly positioned to capitalise on it.

As global demand for quality food and primary industry products continues to increase, Western Australia is perfectly positioned to capitalise on it.

As global demand for quality food and primary industry products continues to increase, Western Australia is perfectly positioned to capitalise on it.

As global demand for quality food and primary industry products continues to increase, Western Australia is perfectly positioned to capitalise on it.

As global demand for quality food and primary industry products continues to increase, Western Australia is perfectly positioned to capitalise on it.

Opportunities

What can Western Australia Inspired do for you?

This is a brand that can open doors to new business opportunities across Australia and around the world. A brand that tells the world what a vibrant, innovative place Western Australia is and connects it with our reputation for premium, quality goods and services. It’s an opportunity to become ‘proudly Western Australian’.